The Hertford label was created in the UK in 1990 as a Corned Beef brand and it continues to embody this intangible legacy today, respecting tradition while driving innovation and improvement. In 2001 the brand was acquired by JBS S.A.

The name is a tribute to the county town of Hertfordshire, England, which is also a civil parish in the East Hertfordshire district of the county. Hertford was also a royal residence until the early seventeenth century.

Hertford is a symbol of tradition and quality.